W3Academy- Best PHP, Android and Digital Marketing Institute in Delhi

Digital Marketing Course

Trainers

Kush Bharadwaj

Duration

3 Months

Rating

Advanced Digital Marketing Course

When all or some of the marketing activities like advertising, promotion, branding, creating utility, value proposition, etc. are done over the internet using digital devices like laptops, palmtops, tablets, etc., it is called Digital Marketing.

Process

Digital Marketing consists of a 9 step process

1. Exponential Visibility

2. Self-driven targeted traffic.

3. Integrated Engagement

4. Lead Generation

5. Measurement

6. Retention

7. Reputation Management.

8. Behavioral Analysis

9. Customer Forecast Intelligence.

Benefits

This being the first module in the training program, it emphasizes on building the basics of digital marketing starting from the scratch. This module will help you build strong fundamentals that would further help you in the advanced practical sessions.

Digital Marketing Overview

Training Process

What it is?

In simple words digital marketing as its name signifies is marketing over the internet through various digital devices. Marketing all over the world is getting dependent on digital technology for reaching market segments, conducting market research through web analytics, managing content and so on no matter what industry it is.

As this dependence continues to grow, it is likely that new skill sets will take birth leading to the requirement of more marketing and technical knowledge among the professionals and finally more jobs.

Various Certifications.
  • Certificate Course on E-mail Marketing. – 3 months - 45 Hrs.
  • Certificate Course on Search Engine Marketing. – 3 months - 45 Hrs.
  • Certificate Course on Social Media Optimization. – 3 months - 45 Hrs.
  • Certificate Course on Search Engine Optimization. – 3 months - 45 Hrs.
  • Certificate in Digital Marketing. – 3 months - 45 Hrs.
  • Certificate in Content Marketing – 3 months - 45 Hrs.
  • Diploma in Digital Marketing. – 6 Months - 108 hrs.
Google Certification (in Diploma)
  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Video Advertising
Course Modules
  • Digital Marketing Overview
  • Website Analysis & Creation
  • Search Engine Optimization
  • PPC Advertising, Google AdWords
  • Google Analytics
  • Social Media Marketing
  • Email Marketing
  • Online Display Advertising
  • E-Commerce Marketing
  • Lead Generation for Business
  • Mobile Marketing
  • Content Marketing
  • Online Reputation Management
  • Integrated Digital Marketing Strategy
  • Affiliate Marketing
  • E-tail ( Online Listing ) /Website V/s Market Place
  • Making Money Via AdSense & Blogging
  • Grab Freelancing Projects
Digital Marketing Overview
  • What is Marketing/ Digital Marketing?
  • What is Marketing Process?
  • Why Digital Marketing?
  • Deep Analysis of Digital Marketing Process
Website Analysis & Creation (Planning)
  • Deep divining in Internet
  • Internet/Web/Intranet
  • What is domain name and extensions?
  • Webserver & Web Hosting?
  • Different type of Web servers/web spaces?
  • Planning & Conceptualizing a Website.
  • Building website using CMS.
  • Google-Specific Techniques and Reports
  • Web Data Analysis Guide
  • Qualitative Research
  • Experimentation & Testing
  • Industry Models, Complex Measurement, and Approaches
  • Key Performance Indicators & Analytics Techniques
  • Actionable Web Analytics Reporting
  • Web Data Analysis Guide
  • Qualitative Research
  • Experimentation & Testing
Social Media Marketing/ORM
  • Introduction to Social Media
  • Creating a Social Media Strategy
  • Understanding Paid, Earned, and Owned Social Media
  • Social Sharing
  • Blogging for Business
  • Finding & Communicating with Influencers
  • Video & YouTube Marketing
  • YouTube Advertising
  • Social Networking & Facebook
  • Facebook Advertising
  • Microblogging & Twitter
  • Twitter Advertising
  • Online Reputation Management
  • Social Media Measurement
  • Social Media Analytics
  • Pinterest Marketing
  • Marketing through LinkedIn
  • Instagram
  • Mobile Marketing
    • Understanding Mobile Devices
    • Core Mobile Product and Service Offerings
    • Supplemental Products and Service Offerings
    • Mobile Advertising and Search
    • Incentives and Loyalty Programs
    • Mobile Marketing and Social Media
    • Location and Mobile
    • Mobile Rules and Regulations
    • Mobile Marketing Measurement & Analytics
    • The Mobile Website
    • Careers in Mobile Marketing
    Email Marketing
    • Email as Conversation
    • Creating the Email
    • Landing Pages
    • The Mailing List
    • Spam and Blacklists
    • Working with Email Service Providers (ESPs)
    • Combining Email with Other Channels
    • Marketing Automation Basics
    • Advanced Marketing Automation
    • Metrics & Measurement
    Aff. Advertising, Google AdWords –Analytics
    • Introduction to Conversion Optimization
    • Introduction to Keywords & Match Types
    • Writing Effective Ad Copy & Ad Extensions
    • Campaign Settings
    • Conversion Tracking, Bidding, and Reporting
    • Utilizing the Display Network
    • Account Organization
    • Conversion Planning
    • Conversion Design Structure
    • Creating Conversion Structure
    • Building Momentum
    • Engaging in a Dialog with Your Users
    • Analysis & Measurement
    • Taking Action with Conversion Strategies
    • Product Page Optimization
    • PPC Conversion Strategies
    • Conversion Math Analytics
    Content Marketing
    • Content Marketing Channels
    • What Is Content Marketing?
    • Identifying Prospects
    • Writing Messages and Creating Content
    • Getting Your Message Into the Media
    • Becoming an Industry Expert
    • Content Strategy & Challenges
    • Measuring Results
    • Measuring Results
    • Social Media Marketing Channels
    • Image Marketing
    • Video Marketing
    • Article and Press Release Marketing
    • Email Marketing
    • Event Marketing
    • B2B Marketing
    Search Engine Optimization
    • On-Page (Off-Page) Best Practices
    • Keyword Research & Competitive Analysis
    • Design & Architecture
    • Site Optimization & Best Practices
    • Link-Building
    • SEO for Local Search
    • SEO Site Audits
    • SEO Algorithm Updates
    • SEO Tracking
    • SEO Career Path
    • SEO Tools
    W3Academy – Your Perfect Digital Training Partner

    W3Academy is a leading and ever-evolving digital training institute in Delhi pioneering in Android App Development, PHP Web Development and Digital Marketing domains. We aim at delivering in-depth knowledge and quality learning that increases your growth prospects and quickly boosts your career. We have experienced industry experts and faculty imparting quality knowledge in line with the current international standards. We offer the most innovative training programs covering comprehensive modules suited for students, job seekers, freelancers, professionals and entrepreneurs.

    What’s on your plate?

    Why We Are Different?

    • You get quality one-to-one sessions with our experienced industry experts.
    • You get free digital incubator sessions with experts.
    • You get courses specially designed for the current industry needs.
    • You get free online/offline backup classes.
    • You get free in-depth modulated doubt hours.
    • You get to work on real-time projects/case studies.
    • You can opt for weekday or weekend classes.
    • You can come for a free demo class and decide for yourself.

Just like you want it!

Course Description

The course contents are specially designed in line with the latest trends in the IT industry to harness your potential and excel in your current profiles. You may opt for our weekday classes if you wish to learn regularly, or our weekend classes if you prefer weekends. This comprehensive course contains 31 detailed modules that will be taught over a period of 2, 3 or 6 months as per your suitability.

Got it all covered!

Course Modules:
  • Digital Marketing Overview

    What is Marketing/ Digital Marketing? What is Marketing Process? Why Digital Marketing? Deep Analysis of Digital Marketing Process

  • Website Analysis & Creation (Planning)

    Deep divining in Internet Internet/Web/Intranet What is domain name and extensions? Webserver & Web Hosting? Different type of Web servers/web spaces? Planning & Conceptualizing a Website. Building website using CMS. Google-Specific Techniques and Reports Web Data Analysis Guide Qualitative Research Experimentation & Testing Industry Models, Complex Measurement, and Approaches Key Performance Indicators & Analytics Techniques Actionable Web Analytics Reporting Web Data Analysis Guide Qualitative Research Experimentation & Testing

  • Social Media Marketing/ORM

    Introduction to Social Media Creating a Social Media Strategy Understanding Paid, Earned, and Owned Social Media Social Sharing Blogging for Business Finding & Communicating with Influencers Video & YouTube Marketing YouTube Advertising Social Networking & Facebook Facebook Advertising Microblogging & Twitter Twitter Advertising Online Reputation Management Social Media Measurement Social Media Analytics Pinterest Marketing Marketing through LinkedIn Instagram

  • Mobile Marketing

    Understanding Mobile Devices Core Mobile Product and Service Offerings Supplemental Products and Service Offerings Mobile Advertising and Search Incentives and Loyalty Programs Mobile Marketing and Social Media Location and Mobile Mobile Rules and Regulations Mobile Marketing Measurement & Analytics The Mobile Website Careers in Mobile Marketing

  • Email Marketing

    Email as Conversation Creating the Email Landing Pages The Mailing List Spam and Blacklists Working with Email Service Providers (ESPs) Combining Email with Other Channels Marketing Automation Basics Advanced Marketing Automation Metrics & Measurement

  • Android Component Life Cycle

    Activity Life Cycle with sample program Service Life Cycle with sample program Fragment Life Cycle

  • Android Layouts

    What are vies, Layout and there classification? How Android Draws view and Layout? Classifications Table Layout-in Details With Example Tab Layout-in details with Example Frame Layout-in details with example Absolute Layout-in details with example Linear Layout-in details with Example

  • Aff. Advertising, Google AdWords –Analytics

    Introduction to Conversion Optimization Introduction to Keywords & Match Types Writing Effective Ad Copy & Ad Extensions Campaign Settings Conversion Tracking, Bidding, and Reporting Utilizing the Display Network Account Organization Conversion Planning Conversion Design Structure Creating Conversion Structure Building Momentum Engaging in a Dialog with Your Users Analysis & Measurement Taking Action with Conversion Strategies Product Page Optimization PPC Conversion Strategies Conversion Math Analytics

  • Content Marketing

    Content Marketing Channels What Is Content Marketing? Identifying Prospects Writing Messages and Creating Content Getting Your Message Into the Media Becoming an Industry Expert Content Strategy & Challenges Measuring Results Social Media Marketing Channels Image Marketing Video Marketing Article and Press Release Marketing Email Marketing Event Marketing B2B Marketing

  • Search Engine Optimization

    On-Page (Off-Page) Best Practices Keyword Research & Competitive Analysis Design & Architecture Site Optimization & Best Practices Link-Building SEO for Local Search SEO Site Audits SEO Algorithm Updates SEO Tracking SEO Career Path SEO Tools

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